Focused
Collaboration
integr8 is a financial planning process that navigates the path between professional advice and practical application.
Take the TRAIL Less Traveled
T
Tax Group
R
Risk Management Group
A
Asset Management Group
I
Insurance Group
L
Legacy Group

Every Journey Begins With The First Step
Our philosophy at VINITY is that our responsibility to clients and ourselves goes beyond a transactional relationship. We believe the best approach to financial and professional planning requires an active integration of specialists who are all cohesively focused on our client’s goals, protection and financial success.
Many individuals have a trusted financial advisor, an attorney, an insurance agent and an accountant. But, are all of those professionals working together for the client’s common goal and with the client’s best interests in mind? Are there potential gaps between the professions that could result in unintended but impactful mistakes? It was specifically that challenge that inspired the creation of integr8, our proprietary process that blends and refines our client’s total financial plan.
With the utilization of a Client Ambassador, our Financial Steward will take the client through the integr8 Process. The Ambassador works in conjunction with the Steward and gathers the pertinent information and documents. The Ambassador will then serve as a liaison to the various VINITY Groups, requesting evaluation and feedback on the client’s total professional picture. The Statement of Work will then outline the plan assessment and proposed action.
The integr8 Process brings tremendous value by utilizing strategies designed to reduce financial blind spots, navigate confusing professional landscapes, remove redundancy and reduce overall stress for the client. The result is the comfort of knowing that the client’s entire financial plan is unified.
Only you can tell us where you are now and where you want to be in the future. The initial information exchange will establish your financial picture and family demographic, giving you the opportunity to communicate your goals, objectives and fears. Getting to know you is the first step in Integrated Planning, education will come later. Giving advice without all of the facts would be like selling a car without a steering wheel.
During this stage of Data Collection we will request certain information necessary to properly evaluate the preparation and protection you already have in place. It is noteworthy how many clients are surprised to find out their interpretation of a plan, whether legal or financial, is much different than the reality.
During this step the documents, data and points of discovery are both dissected into a profile for each professional group of VINITY but also assembled into an interwoven snapshot where the individual professions would intersect within the overall plan. It is at this stage that the Big Picture is formed and any initial threats are identified.
Upon receiving your current profile and your intended target, each Professional Group of VINITY will be consulted in their specific area of expertise. The result is an analysis of the efficiency of the steps you have already taken, a detailed explanation of any potential danger and an unbiased, suggested course of action. The benefit of this approach gives each Individual Group access to the planning of all of the other Professional Groups, thus integrating the overall plan.
Once the findings and advice are received from each of VINITY's Groups, the next stage of mapping and design begins! Your Steward and your Ambassador will deliver the analysis, counsel and action steps from each Group. The entire INTEGRATE Statement of Work will be a client-centric, clearly-defined strategy designed to avoid financial blindspots and integrate secular lines.
Once the action steps of the plan have been prioritized, VINITY's support system will take much of the work off of your shoulders. Your Steward and Ambassador will systematically engage each pertinent Group and/or your preferred Professionals to implement the strategy defined in the INTEGRATE Statement of Work. The accurate completion of each area of your plan will be overseen by your Team.
We believe that the completion of your INTEGRATE Process will bring a sense of satisfaction and confidence that every step you have taken was an investment for both you and your loved ones. We also cannot know where we are going if we do not know where we have been. VINITY's standard of confidential record-keeping and dedication to detail are essential to the ongoing success of each client's INTEGRATE Process.
Revisit. Review. Regroup. The completion of the INTEGRATE Process is not the end, it is the beginning of professional relationship that will require ongoing attention, education and responsiveness. Our responsibilities are not only to you, but also to the Plan that you entrusted with us and the future generations you have worked so hard for. Our goal is to support your Legacy.
Meet the Team
Diversified Experience is Our Strength.
Integr8plans' Greatest Assets are the Extremely Talented Professionals Who Exemplify Our Vision.

Trey Vineyard, CFP®
Trey Vineyard, CFP®
Founder| CEO | Financial Advisor
Trey guides clients through financial and business planning with more than 15 years of industry experience and the confidence of an Army veteran. He believes education is vital to making guided decisions and it is imperative professionals seek to educate and guide.
Trey has a bachelor’s degree in accounting from the University of Arizona. He earned his CERTIFIED FINANCIAL PLANNER ™ certification in 2014 and continues to further his industry education.
Trey served with the Arizona Army National Guard for 10 years. In addition to his commitment to the Guard, he serves on the Board of Military Assistance Mission, a nonprofit organization established to assist veterans and their families of Operation Enduring Freedom and Iraqi Freedom. He has a very strong passion to aid those who served and are serving.
Trey guides clients through financial and business planning with more than 15 years of industry experience and the confidence of an Army veteran. He believes education is vital to making guided decisions and it is imperative professionals seek to educate and guide.
Trey has a bachelor’s degree in accounting from the University of Arizona. He earned his CERTIFIED FINANCIAL PLANNER ™ certification in 2014 and continues to further his industry education.
Trey served with the Arizona Army National Guard for 10 years. In addition to his commitment to the Guard, he serves on the Board of Military Assistance Mission, a nonprofit organization established to assist veterans and their families of Operation Enduring Freedom and Iraqi Freedom. He has a very strong passion to aid those who served and are serving.
CFA® and Chartered Financial Analyst® are registered trademarks owned by CFA Institute.

Michael Friedman, CFA
Michael Friedman, CFA
Chief Investment Officer
Michael serves as the Chief Investment Officer and the director of VINITY’s internal, dedicated asset management team.
Michael’s education and broad experience demonstrate his success in crafting solutions for investment committees and individuals alike, acting with prudence and exercising independent judgment throughout the investment decision making process.
Michael’s meticulous, thoughtful and methodical approach is evidence of his commitment to our clients and to maintaining the integrity of the investment profession. Michael’s approach to portfolio construction is supported by multi-scenario theoretical testing and consideration of both focused and large-scale outcomes. Our strong belief in Michael’s oversight and disciplined approach brings excitement and confidence that the trust our clients’ place in us will be validated both now and far into the future, not only for them but for their generations to come.
Michael serves as the Chief Investment Officer and the director of VINITY’s internal, dedicated asset management team.
Michael’s education and broad experience demonstrate his success in crafting solutions for investment committees and individuals alike, acting with prudence and exercising independent judgment throughout the investment decision making process.
Michael’s meticulous, thoughtful and methodical approach is evidence of his commitment to our clients and to maintaining the integrity of the investment profession. Michael’s approach to portfolio construction is supported by multi-scenario theoretical testing and consideration of both focused and large-scale outcomes. Our strong belief in Michael’s oversight and disciplined approach brings excitement and confidence that the trust our clients’ place in us will be validated both now and far into the future, not only for them but for their generations to come.
CFA® and Chartered Financial Analyst® are registered trademarks owned by CFA Institute.

Kristen O'Dell
Kristen O'Dell
Director of Business Development
Kristen O’Dell is a financial advisor and insurance strategist specializing in the areas of estate and succession planning and complex insurance concepts. Kristen’s career in risk management and estate planning began in the early ’90s, culminating in a thriving business where education and guidance were the cornerstones of the client relationship.
Kristen brings these same principles to Vinity, and with a broad experience base across many professional lines, she has insight into the active integration of specialized planning. Kristen’s substantial background in multi-line insurance, legal, financial advice and business administration has given her a unique view of how each professional service can either solidly support or inadvertently supplant a well-built financial plan.
Kristen’s Ambassadorship on behalf of Vinity’s clients provides a familiar and trusted point of communication.
Kristen O’Dell is a financial advisor and insurance strategist specializing in the areas of estate and succession planning and complex insurance concepts. Kristen’s career in risk management and estate planning began in the early ’90s, culminating in a thriving business where education and guidance were the cornerstones of the client relationship.
Kristen brings these same principles to Vinity, and with a broad experience base across many professional lines, she has insight into the active integration of specialized planning. Kristen’s substantial background in multi-line insurance, legal, financial advice and business administration has given her a unique view of how each professional service can either solidly support or inadvertently supplant a well-built financial plan.
Kristen’s Ambassadorship on behalf of Vinity’s clients provides a familiar and trusted point of communication.

Paul Johns
Paul Johns
Financial Advisor
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Charity Roth
Charity Roth
Director of Risk Management Group
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